Heatmaps: Pros and Steps to Create Them through Hotjar
Overview: Hotjar’s heatmap feature provides a compelling visual representation of user interactions on a website. It utilizes color-coded maps
Viable Growth Hub
From User-Centric Products to Product-Led Solutions
Mastering Figma: Tips and Tricks for Enhanced Design Efficiency
Overview: Figma is a cloud-based design tool that has gained significant popularity in the realm of UX/UI design. Its
All the Steps and Reasons to Use Sketch for Design and Prototyping
Overview: Sketch has revolutionized the world of digital design since its inception in 2010. Known for its user-friendly interface and
The Steps to Analyze Qualitative and Quantitative Data and Proceed to Persona Creation
Overview: The process of analyzing qualitative and quantitative data from user research is pivotal to understanding user needs and behaviors.
Empathy Mapping: How to Create It & Why Miro is More than Helpful
Overview: Empathy mapping focuses on capturing the essence of user experiences, encompassing what they say, think, do, and feel. This
All the Steps to Implement AI, VR, and AR in UX Design
Overview: The integration of AI, VR, and AR into UX design brings a new dimension of interaction and engagement. AI,
Visual Design in UX: Color, Typography, and Layout with Examples
Overview: Visual design principles are fundamental components of User Experience (UX) design, critically influencing how users perceive and interact with
Net Promoter Score (NPS) in PLG: The Steps to Implement
Central to the ethos of PLG, NPS holds a pivotal role, particularly since PLG strategies hinge on the product as the primary driver for user acquisition, engagement, and retention
Product-Qualified Leads (PQLs) in PLG: How to Convert Them and Integrate into the Sales Process
Overview: The concept of Product-Qualified Leads (PQLs) is revolutionizing the Product-Led Growth (PLG) strategy. This paradigm shift places the product
Time-to-Value (TTV) Metrics: How to Measure and Optimize TTV for PLG
Overview: Time-to-Value (TTV) is a critical metric in Product-Led Growth (PLG) strategies, representing the speed at which users recognize and
Personalization in PLG: 5 Trends and Strategies to Adopt
Overview: The future of personalization in Product-Led Growth (PLG) is an exciting frontier where innovative strategies and trends are set
How to Incorporate AI in UX Design
Overview: In an era where digital innovation is paramount, the convergence of Artificial Intelligence (AI) and User Experience (UX) Design
Product-Led Growth for SaaS Success: Strategies, Models, and Future Trends
Overview: In the rapidly evolving landscape of Software as a Service (SaaS), the adoption of Product-Led Growth (PLG) strategies has
Emerging Trends, Technologies, and Strategies of PLG
Overview: The future of PLG is being shaped by several key factors like the User-Centric Designs, Advanced Analytics and AI,
User Feedback in a PLG Strategy: Τwo Workflows to Start
Overview: User feedback is the cornerstone of a successful PLG strategy, providing invaluable insights that guide product development and improvement.
10 Most Important Analytics to Uncover User Behavior
Overview: In Product-Led Growth (PLG), key data analytics such as User Segmentation, Engagement Metrics, Conversion and Churn Rates, Net Promoter
User Research Plan: How to Use it and Why
Overview: A User Research Plan is an indispensable tool for UX designers, playing a pivotal role in shaping user-centric and
Metrics and KPIs for Product-Led Growth
Overview: For Product-Led Growth (PLG), understanding and monitoring the right metrics and Key Performance Indicators (KPIs) are crucial for businesses
10 Steps for Customer Success in Product-Led Growth (PLG)
Overview: Product-Led Growth (PLG) represents a paradigm shift in how businesses approach product development and customer engagement. At the core
6 Steps to Integrate Sales and Marketing in PLG
Overview: Product-Led Growth (PLG) has emerged as a transformative approach, particularly for SaaS and tech-based companies. This model prioritizes product
5 Usual PLG Issues and Their Solutions
Overview: Overcoming challenges involves implementing user feedback loops and rigorous quality assurance protocols, conducting in-depth market research for personalization and
All the Methods to Start in PLG: Focus Groups, User Interviews, Diary Studies, Ethnographic Observation, Surveys, Contextual Inquiry
Overview: This guide offers a comprehensive overview of the most vital discovery methods in Product Led Growth (PLG), each a
6 Steps to Implement a PLG Strategy in Your Business
Overview: Implementing a Product-Led Growth (PLG) strategy as a company requires a comprehensive and structured approach that integrates deep user
Building Successful PLG Products in 13 Steps
Overview: Product development revolves around a deep-rooted understanding of user needs and crafting a product that inherently drives growth. This
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5 Key User Experience (UX) Principles When Crafting B2B Apps
Today's contemporary market and economy require companies to prioritize what’s vital—personalization and usability. Hence, they should
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Designing for Success: How Companies Like Uber and Spotify Prioritize User Experience (UX)
An increasing number of businesses are either changing their strategy to User-Centered Design or beginning projects from scratch and expanding.
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User-Centered Design Vs. Human-Centered Design Vs. Service Design: A Complete Guide to Those Approaches
Due to the highly competitive landscape, companies need to outshine their rivals and attract a substantial user base in a
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