A Complete Template for Persona Creation: Tips & Example

A Complete Template for Persona Creation: Tips & Example
Image By WangXiNa


Our User Persona Template emerges as an essential tool for designers, marketers, and product teams. It is meticulously crafted to encapsulate the essence of the target audience, offering a structured approach to gathering and analyzing user data. This template aids in transforming abstract user information into tangible, actionable insights, ensuring a deep understanding of user characteristics, goals, behaviors, and pain points. Through sections like Basic Information, Backgrounds, Goals, Motivations, and Brand Interactions, the template allows for a comprehensive portrayal of the user. The instructions guide users through a systematic process of data collection, interpretation, and persona creation, culminating in a well-rounded, empathetic user profile. An example persona illustrates its practical application, showcasing how the template brings to life the intricate profile of a user.

In the user-centered design landscape, understanding your target audience is crucial. The User Persona Template serves as a strategic tool, enabling designers, marketers, and product teams to empathize with and cater to their users' specific needs. This template provides a structured approach to capturing key user characteristics, goals, and behaviors, transforming abstract data into actionable insights.

User Persona Template

Image By vecstock

Section 1: Basic Information

  1. Name: [Persona Name]
  2. Age:
  3. Gender:
  4. Location:
  5. Occupation:
  6. Education Level:

Section 2: Professional Background

  1. Industry:
  2. Job Title:
  3. Years of Experience:
  4. Key Responsibilities:
  5. Career Goals:

Section 3: Personal Background

  1. Marital Status:
  2. Lifestyle:
  3. Interests/Hobbies:
  4. Social Media Usage:

Section 4: User Goals and Motivations

  1. Primary Goals:
  2. Secondary Goals:
  3. Motivations for Goals:

Section 5: Challenges and Pain Points

  1. Primary Challenges:
  2. Secondary Challenges:
  3. Impact of Challenges:

Section 6: Brand Interactions

  1. Preferred Communication Channels:
  2. Past Experiences with Similar Products/Services:
  3. Expectations from Products/Services:

Section 7: Additional Notes

  • Quotes:
  • Any other relevant information:

Instructions for Using the Template

  1. Research: Start by gathering data about your target audience. This can be done through surveys, interviews, and observing user behavior.
  2. Fill in Basic Information: Use demographic data to fill in the first section. This forms the foundation of your persona.
  3. Detail Professional and Personal Background: Understand their job roles, career aspirations, and personal lifestyle to add depth to your persona.
  4. Identify Goals and Motivations: Focus on what your persona wants to achieve and what drives them. This helps in aligning your product’s value proposition.
  5. List Challenges and Pain Points: Identify the problems they face which your product or service could solve.
  6. Understand Brand Interactions: Determine how they prefer to interact with brands and their past experiences to tailor your approach.
  7. Additional Notes: Include direct quotes from research or any other observations that add character to the persona.
Image By vecstock

Example Persona

  • Name: Emily Turner
  • Age: 30
  • Gender: Female
  • Location: San Francisco, CA
  • Occupation: Marketing Manager
  • Education Level: Master’s Degree in Marketing

Professional Background

  • Industry: Technology
  • Job Title: Senior Marketing Manager
  • Years of Experience: 8
  • Key Responsibilities: Digital marketing campaigns, team management
  • Career Goals: Become a CMO

Personal Background

  • Marital Status: Single
  • Lifestyle: Active, social, enjoys outdoor activities
  • Interests/Hobbies: Hiking, photography, blogging
  • Social Media Usage: High on LinkedIn, Instagram

User Goals and Motivations

  • Primary Goals: Improve marketing ROI, team efficiency
  • Secondary Goals: Personal branding
  • Motivations for Goals: Career advancement, recognition

Challenges and Pain Points

  • Primary Challenges: Managing time, keeping up with marketing trends
  • Secondary Challenges: Team coordination
  • Impact of Challenges: Stress, inefficiencies

Brand Interactions

  • Preferred Communication Channels: Email, LinkedIn
  • Past Experiences with Similar Products/Services: Prefers user-friendly and efficient tools
  • Expectations from Products/Services: High-quality, reliable, enhances productivity

Additional Notes

  • Quotes: "I’m always looking for ways to do more in less time."
  • Any other relevant information: Values work-life balance

This template and example provide a comprehensive starting point for creating detailed and useful user personas. Remember, the more specific and realistic your persona, the more valuable it will be for your design and marketing strategies.

About the author


Viable, since 2020, has swiftly grown by merging innovative user experience with strategic agility and a focus on excellence, setting industry benchmarks.

Viable Growth Hub

From User-Centric Products to Product-Led Solutions

Viable Growth Hub

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Viable Growth Hub.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.